OVI: Nokia and a world of services

miércoles, 14 de octubre de 2009
Disclaimer: Let me advance that this is not exactly my field and that I can easily do soje wrong or poorly informed analysis. This is my bitacora anyway :)

I would like today to leave the enterprise software are to talk something Nokia has been doing for quite a whil e and that I fin veryt interesting and related to "the Cloud".

I've been listening for a while (since last sukmmer) that Nokia amis to become a service provider rather than a mere cell-phones seller. In the en the model is the same that Jack Welch deploye at GE in the 90s, climb the value chain and go from "sellimg products" to "service provider". Nokia wants to move from "selling cell-phoes" to "provide mobility services".

OVI is key to this strategy, since it integrates all the services offered by Nokia, accessible fromj their mobile devices: Mapsw, Games (N-gage), Music and recently: Mail.

Nokia will alllow acxcess from most of its devices to e-mail accounts on either OVI or another provider (also corporate). It seems a logical response to competitors such as Blackberry or Apple's MobileMe initiative. Nokia becomes a mal provider and starts to cmpete with San Google, Microsoft or Yahoo, something quyite shocking...

In my opinion, these moves of Gadget manufacturers, that enter markets that are not "their own", make perfect sense. Customers, as wtih Software as a Servicce or Cloud Computing, pay for a service they can use: "Move by car", "Haave maps anywhere", "Use a CRM" not only for the product. For Nokia, Apple or RIM it seems lkie a better idea to offfer the services associated with ther product than to just sell those products.

In the end, it seems clea that we tend to a continuously onlinme
world on a ubiquitous and plane netwkrk, in which we will access several services from different devices, which is what we really need. This applies to enterprise software or leisure, computing resources or mobile devices. Is this taking us to a more interoperable world with better technologies or to a world with more closed and exclusqive services? To a San Google world or to an Apple world?

I have no answer, as I said, this is not my field :) But it's funny how things develop.

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